Sunday, September 16, 2012

Paper Passion: “The smell of a freshly printed book is the best smell in the world.” Karl Lagerfeld

This perfume has an interesting story. Tony Chambers, director of Wallpaper* magazine, was reading a Karl Lagerfeld book when he had an epiphany and wanted to create a perfume that would resemble the odour of books while turning pages of freshly printed books. And here it comes the collaboration between Wallpaper*, Steidl, Karl Lagerfeld and the nose Geza Schoen,  with the support of an expert in this field: Gerhard Steidl. Not to forget that Karl Lagerfeld always  underlined the importance of the smell of a book, and already shared this thoughs with Gerhard Steidl.

“The smell of a freshly printed book is the best smell in the world.” Karl Lagerfeld

The packaging of the perfume, designed by Karl, is an actual book with a carved silhouettes of the perfume bottle. In the first pages, there are some hidden texts by the collaborators.

“You have a book, you open it, there’s a bottle inside and it smells of a book. It might be quirky, but the idea has a simplicity, a linearity.” Geza Schoen

Geza Schoen, the nose behind Escentric Molecules, gs01 and gs02 by biehl, Boudicca's Paint perfume, 1872 and X by Clive Christian...) had found the perfect combination to give birth to a unique fragrance. It is a really subtle and nice perfume with a base of woodsy notes hard to define. I have to say that it actually reminds of printed paper, of one of those nice books with thick and matt paper. I was really surprised by this creation and most of the people who was smelling this perfume was really enthusiastic about it. 
I found it really light though, and even if the packaging is amazing I still have to understand if it's worth it to pay 98Euros for a 50ml bottle. I have to say that my nose was a little overcharged at the perfume fair and I would love to smell it again in a quiet place. Well, the poetry behind this scent works perfectly and it makes you dream. When I would be ready to smell like a relaxing and intellectual book that inspires meditation and concentration, I will know what to purchase.

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