Monday, May 28, 2012

Visionaire n°42 Scent issue

Visionaire magazine is a trend book with four issues a year. Each issue has a particular topic and the whole book is redesigned: sometimes it's huge, sometimes it comes in a bag or in boxes... everything is possible in order to best communicate the topic of the issue. The Scent issue was a white box which contained a small booklet and 21 parfumes. Each parfume was designed by a 'nose' in collaboration with different vips such as Karl Lagerfeld, Vanessa Beecroft, Hedi Slimane, Mario Testino, David Bowie, Nick Knight, Andreas Gursky, Kate Moss, Gus Van Sant, Zaha Hadid, Terry Richardson. I don't know if I would ever use them, but it would be really nice to smell how they have interpreted Space, Violence, Broken Glass, Hungry or Electricity.

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